Learn the Secrets to
Great Chiropractic Marketing!

Double and Even
Triple Your Income
with:

FREE ADVERTISING

and Other CHEAP
Chiropractic Marketing Strategies!


- Learn the Secrets to
FREE - No Cost At All Advertising!

- Learn How You Can DOMINATE Your Local Newspaper Without Spending A Single $1 !

- Put Your Chiropractic Practice on TV and in Your Local Magazines For FREE!

- Find Out How You Can Give Your Entire Community a Chiropractic Education!

All For FREE!

 


From: Drs. Brenda and Erik Slovin

 

Dear Doctor,

I don't know about you, but I'm really tired of opening up the newspapers and magazines and finding them riddled with drug ad after drug ad.

Before I can put out any new magazine for my patients, I have to spend at least 6 to 7 minutes thumbing through them so I can rip out all of those stupid drug ads!

Have You Looked Through Your Magazines? Try it!

Before you put out your newest copy of "Prevention" Magazine, take a good look through. You will easily find 7 to10 ads just for medication!

I mean come on! My patients get hit with this stuff - day in and day out…. They don't need to see it in my office too!

And don't even get me started about the TV ads! They're horrible! Every third commercial is for some medication whose side effects are WORSE then the symptoms of the problem themselves!

Frankly, I'm sick of it, and as a chiropractor, I really think this country is headed down a very sick and destructive road.

And I really do believe, with all of my being, that all of the ads we see and hear are making us sicker, just because that's all we see and hear.

Where is the Chiropractic Marketing?

How many Chiropractors
or Chiropractic Associations
are advertising like this?!

We don't. We're not. We can't. And it's very, very sad.

As you may already know, unfortunately, Chiropractic doesn't have war chests of billions to spend on chiropractic advertising, and a few hundred thousand lobbyists in Washington, D.C. So we do what we can in our offices. We offer spinal care classes, outside lectures, spinal screenings, and pay for small advertising ads either in the newspaper or money mailers. We do whatever we can do to increase chiropractic patient education. But it's not enough.

Our small business advertising budget doesn't allow us to compete. We just can't afford to buy our way in like the pharmaceutical companies do. Not yet, anyway.

 

Understanding
Marketing Communication and Business

The other day I was reading a study by Consumer Reports and I almost fell over when I read a recent drug study.

The researchers found that approximately 78% of people who went to their medical doctors requesting a specific drug, got that drug!

People bought what the
TV TOLD THEM TO BUY!

And – What's even crazier than that?
If the medical doctor didn't prescribe them what they wanted…

they left their doctor, and went from medical doctor to medical doctor until they finally found one who would give them that specific drug.

People Wanted What They Saw On TV! It's really that simple.

We Chiropractors Need to Get Out There More Often and Let the Public Know What We Fix, and How Good We Are at Fixing It!!!

We need to get our chiropractic practices in front of the eyes of our community, no matter where they look. And you can, FREE! Have you ever tried writing a press release?

 

Why Chiro-Press-News is a
Great Marketing Strategy

Get Free Advertising Ideas
for Marketing Your Practice!

Whether you want to market your practice online or in print there are 3 key rules to making your advertising efforts work, no matter what your budget is:

1. You must pick at least ONE core marketing idea that you can commit yourself to AND DO NO STOP!

No Matter What!

Committing to a single marketing idea can seem daunting at first. According to all of the top leading experts, it's the most essential tool behind all successfull marketing plans.

You'll need to keep with your core marketing idea, and not waiver, no matter what happens! So it's important that this marketing idea be – simple - cheap - easy to implement and - something that you can put on autopilot.

A chiropractic newsletter emailed regularly to your patients, is a good example a cheap internet marketing strategy. And it's free - if can write the newsletter yourself and already own the software necessary to send out all of the newsletters at once, without spamming your patients.

It's also a great way to give your patients a chiropractic education while reminding them of you on a regular basis.

The biggest challenge with this type of marketing strategy though, is that you're marketing only to your existing patients, and not to those who you haven't met yet.

Now that's not exactly a bad thing. A professional marketing company will always tell you that it's cheaper to advertise to your current patients. They already know you, they know how chiropractic can help them, and most of them love you. So keeping in touch with them allows you to keep that already established relationship going.

What I am saying though, is that these newsletters don't introduce you to new faces, people you haven't met yet. And your marketing ideas should do both.

 

2. Understand that giving your community a Chiropractic Education is just as important as growing your practice.

Chiropractic makes sense. It's just that most people have been brainwashed by those drug commercials that I mentioned to you earlier, and because they never had a chiropractic education, they choose to believe what the TV and other print media tell them.

Remember the movie "Field Of Dreams"? In the movie Kevin Costner, the main character, was hearing voices. "Build it" the voices said, "and they will come".

Well, I wish building a chiropractic practice was that easy. And I'm sure you've already figured this out, But just because you hung your "Open" sign doesn't mean that patients are knocking down your doors.

Now, "Build it, and advertise like there's no tomorrow, then they will come" I think is a much more realistic, little voice.

Let's face it, advertising works, and "buying" patients isn't a bad thing. It's just an expensive one.

Providing your town with a chiropractic education with articles and tid-bits on the benefits of chiropractic care not only commits you to your practice – even deeper – it also makes it even easier for you to grow your practice.

Always remember, the influence that you have on your current and future patients is priceless.

The more they learn about chiropractic, the more they know about you, and the more often they see your name in the paper, in the magazines or hear your voice on the radio, the more likely they are to seek you out.

 

3. Commit to giving a certain percentage of your income every month to advertising. The more you give, the more you get.

Keep in mind however, there is a breaking point. Advertising is a great way to "buy" patients. But unlike patient referrals, as soon as you stop advertising, the new patients stop too. So you want to be aware of just how much you are spending and how much you are making.

Many chiropractors say that a new patient is worth between $1500 - $2500. But is this really your case? When's the last time you took your office revenue and divided it by the number of patients you have? Many of us think we know what a new patient is worth, but most of us really don't.

Take the time to find out what a new patient is worth in your office. You may be surprised.

When you advertise, your return should be at least four times what you paid out for the advertisement. Anything less, you may want to consider changing your type of advertising.

 

Free – No Cost At All Advertising!

I Advertise for Free, Every Chance I Get
and Now, So Can You!

So how can you, be mindful of your advertising budget, teach your town about chiropractic and set it all on autopilot so that you never have to think about what you're going to do next?

Whether you're interested in marketing a practice that's just starting out, or you've been around for a few decades when you advertise, you always want to get as much for your dollar as you can.

And it can be especially tough to buy your way into the big papers if you live in a large city like New York City, Chicago, Atlanta and Los Angeles, where it can cost you over $10,000 to run just a half page ad, just once.

Writing press releases however, is the fastest and easiest way to get free advertising for your practice.

Have You Ever Tried Writing Your Own Press Releases?

If you write an extraordinary press release on Monday, and it's likely you'll get an interview on the local news- or nice spot in the paper by Wednesday. It's easy to do! … Especially if you enjoy writing as a hobby!

I don't know about you, but I'm not a very good writer and I'd much rather spend my time actually taking care of my patients - not writing, and editing and then re-writing again and again.

After all, you and I not copywriters or news journalists, we're Chiropractors! We didn't spend all those years in chiropractic school to end up sitting at a computer desk typing our next story to submit to the local media.

It's just not our specialty.

And if you've tried writing your own releases, you already know that you can literally spend hours if not days, trying to figure out how to make the releases good enough to land you a prime time interview.

Have The Press Releases You've Written
Gotten You The Attention That You Expected?


How does your local news station know that you're the go-to health expert?
You Tell Them!

How does the local news paper know to turn to you for your input
for the next health column or TV health spot? You Tell Them!

With professionally written press releases, YOU can become the health-expert
of your town, because You Tell Them That You Are!

Doctor, if you don't tell the your local news stations, your local papers, your local radio stations and all of the other local media outlets around you that YOU are the town health expert ...

They Will Never Know!


Have you ever treated a husband for his back pain, but his wife went to the neurologist for her headaches? We didn't do our job, we didn't educate our patient properly.

That mistake can now be corrected.

Your Time is Now!

Get Free Newspaper Advertising and
Put Your Name in Your Local Magazines
And On Your Local News,
ALL For FREE!

Chiropractors are excellent at helping people with so many different types of conditions!

And now it's time to let your potential patients know that you are the very best at what you do by educating them and the rest of your town with professionally written AP (Associated Press) style press releases.

These press releases are written by professional marketers and copyrights, and are available ONLY to chiropractors.

Top marketing gurus all agree that press releases are positively the ...

Cheapest!
Fastest!
And Easiest !
 
way to get:
YOUR NAME in YOUR Local Newspaper - FREE!

YOUR PRACTICE on YOUR Local News - FREE!

And YOUR VOICE on YOUR Local Radio -FREE!

 

 

Nothing Works Faster!

Submit a press release Monday, and more than likely you'll get a call by Wednesday asking you when you have time to sit down for an interview! That's what's been happening for us!

Our latest press release gained the attention of not only regional newspapers, but also statewide television news. We enjoyed a wealth of "free press" AND over 2 minutes of valuable television "face time" to promote our chiropractic office.

This is The Kind of POWERFUL Advertising
that You Simply Cannot Buy At Any Price

With every press release you order, you will receive an AP-style press release that is ready to hit your local or regional news outlets with a compelling story that positions YOU as your area's local health expert!

Now, YOU finally have the ability to advertise like the big boys.

And you can do it at an unbeatable rate for the first 250 doctors who claim their membership! After that, the prices go back up… Yep, you can save over 25%, just for deciding now that YOU want to be the name that people think of when they decide to see a chiropractor.

(Just think… if you were to hire a good copywriter - they would charge you somewhere between $150-$300 for a single, solitary press release. And even though it's worth it, to pay those prices on a monthly basis is just not financially practical for many of us.)

So if you're ready to take your practice to the next level and enjoy an increased patient volume and celebrity-like recognition all at an incredibly competitive price, then this is your golden opportunity!

 

Together, we can educate the world about the benefits of chiropractic so that the public STOPS asking: "Should I see a chiropractor?" and instead, STARTS asking: "WHICH CHIROPRACTOR should I see?"

 

The ball's in your court. It's your future. Choose the right option now, make the small investment, and keep moving forward...

You're closer than you think to discovering a full practice and the lifestyle it can and will provide you.

1. To get your hands on this complete Press Release system in less than 24 hours, for the incredibly low price of less than $35 per press release, click here now to order online.

2. To order by phone: Call us at 203-840-0000 (9am - 6pm EST). If you call outside business hours, please leave us a message with your call-back number and the best time to call.

3. To order by mail or fax, click here to print out an order form.

4. If you'd prefer us to to call YOU for your ordering information, click here

 

As soon as you order, you will have the power of the media in your hands in 24 hours! And we'll teach you how to get started the same day you receive your first release.

Next week might be one of the last weeks you ever have to worry about money needed for advertising. It wouldn't be the first time that's happened to someone like you.


Yours In Health,

Dr. Erik Slovin
Dr. Brenda Slovin
Brenda and Erik Slovin
Doctors of Chiropractic


P. S. You've already seen what well written press releases have done for us and our office, now you can click here to see a sample of what YOUR next press release can look like.

 

Let's Look at the Sad Facts
About Chiropr
actic:

1. There are very few chiropractic ads
2. You don't see us often in the newspaper
3. You don't hear us on the radio
4. Or find us in the popular magazines
5. And you Definitely Don't See Us on TV!

 

Together, we can change these very depressing facts!

Start today. Click to order now - and in one week you too can start getting the free press you deserve for your practice .

 

..............................................................
Slovin Chiropractic Center
205 Main Avenue, Norwalk CT, 06851
Phone: 203-840-0000
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